5 New Braunfels Small Businesses Every Resident Should Know About

New Braunfels is known for being a small town with big local pride. One of the things this town supports the most is its small businesses. From photography to wedding cakes, here is a list of five small businesses in New Braunfels you will want to know about.

1. Loft Photography

Image courtesy of

Professional photography is a business most people know as a necessity but often do not think too much about. You might be thinking, “Hey, my iPhone can take really good photos, why do I need to pay for a professional photographer?” The fine folks at Loft Photography are professionals who have an eye to truly highlight the beauty and reverence of weddings and special events of all kinds. What began as a humble creative business has grown into a major area highlight! Loft knows the weight and importance of having quality photography at a wedding. If you are a fan of natural lighting and well-planned details, this is the group you want to work at your wedding. Although they are based in New Braunfels, they are also willing to travel (even internationally).

2. Huisache Grill

Image Courtesy of Texas Highways

Don and Lynn Forres have been running  Huisache Grill and Wine Bar for the past 22 years and have not looked back since the beginning. Their main goal was to establish a creative and comfortable space and draw from the diverse cultural and culinary influences of the Texas Hill Country to heighten the dining experience. Guests rave about such menu items as the rainbow trout, the Yucatan chicken, and the Italian wedding cake! To top it off, they offer an extensive wine collection. On Thursday evenings, they have a $5 glass-of-wine deal that is perfect for kicking off the weekend a little early, and on Mondays, they offer certain wine bottles for half price! Huisache is perfect for a romantic date night as well as a night to simply enjoy fine dining and a glass of Malbec. Located at 303 W San Antonio St in the historic downtown, you can visit their website to take a look at the menu.

3. Two Tarts Bakery

The sweetest part of New Braunfels,  Two Tarts Bakery has definitely made a name for itself in the little river town. Owners and sisters Ashley Landerman and April Weilbacher opened the bakery in the summer of 2010 with a plan to change the culinary game. Forfeiting the hip and trendy location of Austin for the quiet, yet lively town of New Braunfels has allowed their unique and unsurpassed baking skills to truly shine. Everything at the Two Tarts Bakery is made from scratch. Ashley attended a culinary school in southern Ireland that taught her that pure and fresh ingredients were crucial for making the perfect confectionary treats. Their red velvet cupcake is known for being one of the best in the country, and its surrounding cupcake friends aren’t too bad either. Although they have several types of desserts, the pride and joy of the bakery is its custom wedding cakes. April is obsessed with weddings and feels that having a unique eating experience is a special part of the wedding day. Head down to 139 N Castell, “Sweet” 300 and grab a gooey cookie and delicious latte and see what the fuss is about.

4. Cravings

Cravings began in 2008 when Shawn Scroggin and Cassandra Lindemann wanted to open a small sandwich shop near downtown New Braunfels. It has since exploded in popularity and now comes equipped with a drive-thru. Another place that uses ingredients completely from scratch, this is an ideal lunch spot for anyone looking for yummy and affordable food. Recommendations are the chicken breast sandwich and the soup. 712 W San Antonio is the address you are looking for when going to your new favorite lunch spot.

5. Friesenhaus

Image Courtesy of Friesenhaus

Located at 1050 S Sequin Ave, Friesenhaus Restaurant is serving New Braunfels the best authentic German foods, beer, and the atmosphere alike. The Dirks family opening the restaurant in 2006, offering residents and visitors alike an experience the whole family can enjoy. Try German foods like the schnitzel, red cabbage, and fried mashed potatoes and pair them with one of the sixteen different kinds of German beers on tap. To make the atmosphere truly come alive, on Friday and Saturday nights they feature live German accordion music by local musicians.

Know of more New Braunfels small business that deserves praise?  Let us know!